Copywriting Jobs

What is copywriting?

Copywriting is a career commonly involved in the production of promotional and/or marketing materials for businesses. Copywriters engage their audience of readers through engaging and persuasive copy, to get them to agree or commit to some kind of action - usually signing up to a service or purchasing a product. They often work freelance but can occupy permanent positions in ad agencies, where they are often needed to liaise with the client, to understand their needs and the brand message, and then communicating that in a simple, efficient and effective way.

How to be a copywriter

Although formal training in the English language is an advantage, understanding the psychology of your audience and being able to tap into their desires, hopes and fears is more important. Obviously a solid grasp of English grammar, spelling and punctuation are crucial skills, but being a good copywriter means being a good salesman. It is knowing what makes people buy into an idea. And it's the ability to write to a deadline under pressure, independently or as a team, and with a strong eye for detail.

Jobs in copywriting

Much of a candidate's employability within copywriting depends on their previous experience within the field. It is, however, a highly competitive industry, but lucrative for those at the top of their game. We provide jobs for copywriters across the experience spectrum, from those looking for a junior copywriter or proofreader position to others looking to become a head copywriter in London for a top ad agency. Search our copywriting jobs today to find a position that suits you.